Take Advantage Of These Tricks To Effectively Brand Your Business

CREATING YOUR COMPANY’S IMAGE IS EASIER THAN YOU THINK!

Branding is an extraordinarily powerful marketing tool that is commonly overlooked. Your business needs to create an image of your company in the minds of consumers. Contrary to what most people believe, branding isn’t just a logo. Your businesses purpose, focus, and image all must be combined to create your brand. There are several benefits from making your brand stick in consumer’s heads.

Create Memorability

It’s hard to remember a company with a generic name. You may not be able to distinguish their purpose and business focus. And why would you call a company if you couldn’t tell what they did? Branding your business ensures consumers will know what you’re about. And they’ll know it without having to look you up in the phone book because they will remember you. Don’t you want people to think of your businesses image when they need your products or services? Creating a successful corporate logo and brand ensures that your company will be thought of; and people will want to go no where else to get what they need.

Customer Loyalty

The fact is, people build close bonds with brand identities. Consumers want quality products they can trust. So, your business should have an identity that your customers can cling to. If your company delivers great products and services and has a great brand identity, people will remember you. Not only will they remember you and give you repeat sales, they will also refer friends and family who will do the same. A brand identity is crucial in creating customer loyalty.

Be Well-Known

Get your brand out there. You want the people who have not done business with you to still know who you are and what you do. If they see your ads on billboards, hear them on radio, see them on television, or any other media, they will know your brand identity. And when the time comes that they need your product or service, your company will come to mind.

Consumers Pay For Image

We are a very brand aware society. People commonly associate brand names with quality and may only buy from specific brands for that reason. If people only want one brand of a particular product, they are willing to pay a higher price. Having a great brand image will make your company have a superior image and make consumers forget about the competition.

Take full advantage of an overlooked marketing tool and develop your brand identity today!

Different Premium Payment Modes Available In Life Insurance

Affordable premiums are definitely one of the most important features of an insurance plan, however it should also have a balanced share of benefits to offer as well. Here in this article we discuss the basic types of premiums and some of the common modes of payments available with the life insurance plans in market.

Types of life insurance premiums:

There are basically two types of premium payments namely single premium and regular premiums. At the time of opting for the plan, every policyholder would be explained in brief by the insurance agent or company about these two terms in particular. These two types of premiums are determined by the quantum of payment and the frequency decided by the person insured. Single premiums require a lump sum payment to be made by the insured at the time of entry while in regular premiums, he/she will be required to makes payments on a monthly, quarterly, half-yearly, or yearly basis. Both single premium and regular premium plans have their own benefits, yet the former proves to be more efficient when considering the total cost involved. The below example illustrates the basic difference between the two types of premiums.

A 32 year old woman pays a yearly premium of Rs.13,000 for 10 years on her life insurance policy, that offers survival benefits of Rs.2,00,000 on maturity. Going by this mode of payment, she will pay a total amount of Rs.1,30,000 by the end of the term period. However, the same plan comes with an option for single premium whereby a person is required to pay a lump sum amount of Rs.90,000 at the time of enrollment. In the second instance, the person insured can save up to Rs.40,000 on premiums. Taking into account the time value of money and rate of inflation, lump sum payments can often supersede the benefits of regular premiums. But again, making payments in one go may not be feasible for many customers and it is finally on their part to choose the type of payment after evaluating budgetary requirements. Therefore, make sure that you opt for the single premium mode only if you can afford the same without straining your finances.

Premium paying frequency:

Under regular premium mode, policyholders are required to pay premiums throughout the term period, while for some policies, the premium term is less than the policy term. For example, if your purchase a policy that offers life insurance coverage for 10 years, you can either choose to pay the premium for the entire length of the plan or choose a reduced payment term of 7 or 8 years. As a general rule of thumb, the number of installments is directly proportional to the sum insured, ie.,higher the sum insured more the number of installments. Once you have chosen the regular payment option, you then need to decide the frequency of premium payments which is either monthly, quarterly, semi-annually, or annually. Your premium payment term is also linked to the surrender value of the policy. Generally, a life insurance plan acquires surrender value after completion of 2 premium years. So in case you surrender your policy after the first year, you will not be eligible for the same.

Different method of paying your insurance premiums:

Gone are the days when one had to wait in long queues at the branch counters to deposit life insurance premiums. Going in line with the digital advancements of today, even insurance companies have launched apps and web platforms to offer a comprehensive range of services online. Given below are some of the most common methods of insurance premium payments:

Insurance agents – An insurance agent visiting your home to collect premiums was a common scene in early days, when private companies had only started to secure a foothold in the Indian insurance industry. Even with the changed times and latest digital enhancements, you can always get in touch with a collection agent of your insurer to come and collect your payments.

Mobile wallets – Post demonetization, the importance of mobile payments have increased so rapidly that a number of e-wallet companies have entered the market within a short span. The e-wallets offer a lot of facilities ranging from booking a ticket to paying off your monthly bills. Some of the mobile wallets have linked up with the insurance companies to facilitate fast and convenient premium payments for policyholders.

Online payments – As already mentioned, you can simply login to the insurer’s website and pay your premiums through internet banking, credit cards, or debit cards

Standing instruction on credit card – You can give a standing instruction to your insurance company to deduct the premium amount on your behalf. You just have to submit an application for the same along with the details of your credit card.

Electronic Clearing System – It’s an automated system of payment where the premium amount gets deducted from the bank account of the customer on due date. You can register for this service by filling out the ECS mandate form and submitting it along with other relevant details to the concerned branch of your insurance company.

Focus Or Die The New Branding Imperative For Associations

Today’s association model, created more than 100 years ago, is dying. The days of homogenous markets are long gone. Industry consolidation and globalization have rendered many trade association’s traditional member markets virtually unserviceable. Increased competition and higher member expectations have combined with market changes to create an environment that is hostile to the broad-based association trying to serve a complex and diverse member market.

These macro and irreversible trends have resulted in an unprecedented quandary for most associations: Do we continue attempting to serve an increasingly diverse member market? Or do we refocus to serve a member market that has changed significantly from the one that the association was designed for?

In the past, the typical association’s approach was to focus on members’ considerable common interests and needs. They have a predisposition to the member market as it has been. “We serve CPAs.” “Automobile dealers are our members.” “We serve physicians.” “Manufacturers are our members.” And so on. They act as if nothing has changed, when the reality is that fundamental and irreversible changes have taken place in their member markets.

Now common interests and needs are scarce. As a matter of fact, the interests of one member are sometimes diametrically opposed to those of another member.

What is an association to do?

When you boil it all down, there are only three options:
* Continue to struggle with divergent interests and needs OR
* Organize and structure to meet diverse needs OR
* Focus solely on the needs of a definable segment

The first option is not defensible. For an association’s governance and management to acknowledge the situation and its consequences, but do nothing, would represent a major failure in their obligations. This would be like a newspaper seeing the impact of digital information alternatives and saying they’re not going to do anything differently.

The second option has been tried but with marginal success in most cases. Ask any association with sections, special interest groups or divisions, “How are they working?” and the answer will be “It varies. A few work well, some do OK, and others do poorly.”

The last option, focusing on the needs of a definable segment, is the radical solution to relevance.

Does focusing solely on the needs of a definable segment mean yours will be a smaller association? It might. If it looks that way, ask yourself: “Would our members want to belong to a large association or an association that helps them perform and succeed?” For example, the American Medical Association (AMA) and its constituent state and local societies have been unable to serve a population of doctors who are increasingly diverse in practices and interests. Hand surgeons don’t need the same information as family practitioners. Hospital-based physicians require different advocacy than rural, solo practitioners. And plastic surgeons have little, if anything, in common with pediatricians.

While the American Medical Association’s membership and market share have plummeted, the number of specialty and subspecialty medical societies has grown. The American Board of Medical Specialties certifies physicians in more than 145 specialties and subspecialties. With an average estimated membership of 5,300 in a specialty organization, more than 768,500 physicians could be members of these groups compared to the AMA’s membership, which estimated only represents 135,300 ‘real, practicing physicians’.

The growth of associations over the last 50 years shows almost all of them with a narrower focus than their predecessors, indicating that those associations with a precisely defined member market are in demand and succeeding. Their mission is clearer with a well-defined market. Their value proposition is stronger because their programs and services are more focused. Their organizations are more efficient because their resources are more concentrated. Their communications improve with more targeted messaging. Their competitiveness is enhanced with efforts dedicated to a more distinct market. The key to success is brand relevance: focus energy and resources on meeting well-defined member needs and problems rather than trying to be all things to all people in hopes of maximizing membership and dues income.

Features Of Medical Insurance Policy

Over the last few years the structure of a health insurance plan has become more customers friendly and has evolved on various dimensions. Medical insurance policy has become a necessity in today’s era of sky rocketing medical expenses. If you don’t own a medical plan you might just end up paying a huge amount of money burning your pocket. Knowing the importance of health insurance it is necessary to buy an insurance which is fully equipped and packed with features. When you invest in health cover you invest for the wellbeing of you and your family. Your medical insurance doesn’t only see to it that you get medical treatments but you get the best treatments so you get peace of mind. Uncertainty and sudden situation or accidents can shatter a person emotionally in this period if he is not financially strong he may suffer a lot.

Here are a few features your medical insurance policy has to have to insure your and your family’s safety.

As per the IRDAI regulations it is necessary to provide health plan till the age of 65 years. Lifetime renewability will be availed even if there is a claim made in the past year.

Pre-existing illnesses are those which are prevailing when you opt for a health plan. Therefore, you should look for a health plan which covers your existing illness and also has the least number of waiting period. Less waiting period won’t allow you to wait for a longer period to make your claims.

Co payment also exists in a medical plan that requires cost sharing by the policy holders. It is the specified percentage of the admissible claim amount. Hence, one should ideally opt for a plan which doesn’t have co payment clause at any stage in the life.

Always check for the network hospitals, they are the hospitals with which the insurance companies have tie-ups. So when you claim for any illness you can opt for cashless facility. Here you don’t need to pay any money the insurer settles your bill with the hospital and you don’t have to file for any sort of reimbursement. Always look for a medical insurance policy which has network with maximum hospitals and the hospitals should also provide good medical treatment

If you haven’t made any claim in the past few years, the company will provide no claim bonus. This will help you lower your premium costs in the next renewal policy. Hence, always look for a policy which provides you the highest no claim bonus

Once you buy an insurance plan you might feel relieved but always look for the exclusion section and read it carefully. Because there might be problems and you might be denied claim at times. So before buying health insurance read the exclusion section carefully and go for the policy which has least number of exclusions and are clearly defined. Hence, it is necessary to have an adequate health coverage which can manage financial emergencies better. Buying an optimal medical insurance policy becomes an exercise for financial planning.