Branding And Business Card Design For The Small Business

It’s no use setting up an successful and clean-minimize model image in all your communications if your clientele see a cluttered place of work space that does not look in the the very least successful.

Keep in mind that constructing a brand is not a as soon as-off procedure. A model is built brick by brick above time, with your each communication. Your brand and organization card design could be the foundations, but you will develop on individuals with consistent branding in excess of time.

With all the doubletalk these days about model strategy and the appropriate way to go about it, it is no ponder so several companies are displaying indicators of brand name schizophrenia. Brand name authorities would have us all believe that branding is either A.) really hard and intricate or B.) magic, produced with mirrors and fairy dust.

Nonsense. Branding is a easy procedure primarily based on audio principles. Firms just want to think it via. Branding difficulties really boil down to three principal situations:

1. Businesses that consider to be what they assume their clients want them to be

two. Firms that have carried out practically nothing about their brand name

three. Companies that get mired in examination paralysis – over-considering marketplace segmentation, aggressive positioning, worth propositions, prolonged-phrase aims, small-expression targets, qualitative research, quantitative analysis, and so forth. and so forth. and many others. (All of this is essential, of course, let us just not get trapped right here.) What handful of branding authorities seem to be conversing about is how organizations require to be “on their own.”

Misplaced in the sea of sameness

Most organizations don’t stand out in the marketplace “sea of sameness.” And simply because they really don’t stand out, they are not connecting with possible clients. These weak brand names strain sources and give the sensation of operating more challenging for much less. The major explanation most organizations don’t stand out is since they do not know “who” they are. Some believe they want to be like their likely clients in purchase to connect with them, so they bend over backwards striving to be what they assume the market would like them to be. They try on several different seems and modify with the developments, getting numerous distinct photos and personalities at the same time, or a single immediately after the other. This only confuses would-be customers and dilutes any competitive advantage. Some organizations just do not shell out attention. Their business teams function in silos, and, underneath the guise of decentralization or pushing down authority, the brand has operate amok. There is no consistency for clients to get on to or recognize. And even now other organizations operate on their manufacturers… and operate, and perform, and function. They go from one particular branding agency to the up coming, attempting to get the “proper formula” for achievement. Or they commit a bundle and two a long time worth of time carrying out study and obtaining conferences and in no way making a determination. Or they make a selection, but immediately after all that “work,” the manufacturer resolution is so crushed to a pulp that no 1 remembers how they obtained there or what the stage was any longer.

What about currently being your self?

Learning More About Corporate Branding Strategy

The principal goal of corporate branding is to ensure that both a company and the products and services that it offers stand out above the competition. Corporate branding strategies are developed with this goal in mind. Competition in the business world is fierce and both achieving and maintaining reputation, presence, production, and capabilities requires a substantial amount of revenue.

A corporate branding strategy seeks to create a unique identity, presence, and position for products, services, and companies. Most importantly, a strong brand both builds and maintains brand and product recognition in the minds of consumers. A corporate brand is also the strategy of a business, what the corporation is currently doing, and what it hops to achieve, which incorporates the personality, values, vision, and other aspects of the business.

Disney, for example, has a very different brand feel than Nike does. We know that Disney stands for family entertainment, classic animation, Walt Disney World, Mickey Mouse, etc. Nike, on the other hand, stands for high performance athletic shoes. Both Disney and Nike use product placement to reinforce their brand image and bolster their corporate branding strategies.

When you purchase pudding cups for your children’s lunches that feature Disney characters on the package, you subconsciously associate Disney with products intended for children. If you are participating in a walkathon and someone hands you a water bottle with the Nike Swoosh logo on it, you subconsciously associate Nike with athleticism. By simply including the name of a company in a product, brand recognition can be achieved. That pudding in the Disney example was Disney chocolate pudding, and the water bottle in the Nike example, is now a Nike water bottle by virtue of the addition of the logo.

As a company grows and expands its product base, brand synchronization also becomes necessary. A clothing company, for example, may have clothing lines for men, women, and children, and may employ slightly different marketing and corporate branding strategies to target these different demographics. A basic, underlying branding strategy is needed to tie these three separate types of products together. The Gap, for example, has an underlying brand of casual, stylish, comfortable clothing. Retailers like Target and Wal-Mart have branded themselves as purveyors of affordable clothing for the entire family.

Developing a corporate brand strategy takes time and research, but the result is a tightly focused dynamic brand, are well worth it. No business can expect to succeed in today’s competitive market without first defining what both themselves and their products stand for and how they differentiate from the competition.

Different Premium Payment Modes Available In Life Insurance

Affordable premiums are definitely one of the most important features of an insurance plan, however it should also have a balanced share of benefits to offer as well. Here in this article we discuss the basic types of premiums and some of the common modes of payments available with the life insurance plans in market.

Types of life insurance premiums:

There are basically two types of premium payments namely single premium and regular premiums. At the time of opting for the plan, every policyholder would be explained in brief by the insurance agent or company about these two terms in particular. These two types of premiums are determined by the quantum of payment and the frequency decided by the person insured. Single premiums require a lump sum payment to be made by the insured at the time of entry while in regular premiums, he/she will be required to makes payments on a monthly, quarterly, half-yearly, or yearly basis. Both single premium and regular premium plans have their own benefits, yet the former proves to be more efficient when considering the total cost involved. The below example illustrates the basic difference between the two types of premiums.

A 32 year old woman pays a yearly premium of Rs.13,000 for 10 years on her life insurance policy, that offers survival benefits of Rs.2,00,000 on maturity. Going by this mode of payment, she will pay a total amount of Rs.1,30,000 by the end of the term period. However, the same plan comes with an option for single premium whereby a person is required to pay a lump sum amount of Rs.90,000 at the time of enrollment. In the second instance, the person insured can save up to Rs.40,000 on premiums. Taking into account the time value of money and rate of inflation, lump sum payments can often supersede the benefits of regular premiums. But again, making payments in one go may not be feasible for many customers and it is finally on their part to choose the type of payment after evaluating budgetary requirements. Therefore, make sure that you opt for the single premium mode only if you can afford the same without straining your finances.

Premium paying frequency:

Under regular premium mode, policyholders are required to pay premiums throughout the term period, while for some policies, the premium term is less than the policy term. For example, if your purchase a policy that offers life insurance coverage for 10 years, you can either choose to pay the premium for the entire length of the plan or choose a reduced payment term of 7 or 8 years. As a general rule of thumb, the number of installments is directly proportional to the sum insured, ie.,higher the sum insured more the number of installments. Once you have chosen the regular payment option, you then need to decide the frequency of premium payments which is either monthly, quarterly, semi-annually, or annually. Your premium payment term is also linked to the surrender value of the policy. Generally, a life insurance plan acquires surrender value after completion of 2 premium years. So in case you surrender your policy after the first year, you will not be eligible for the same.

Different method of paying your insurance premiums:

Gone are the days when one had to wait in long queues at the branch counters to deposit life insurance premiums. Going in line with the digital advancements of today, even insurance companies have launched apps and web platforms to offer a comprehensive range of services online. Given below are some of the most common methods of insurance premium payments:

Insurance agents – An insurance agent visiting your home to collect premiums was a common scene in early days, when private companies had only started to secure a foothold in the Indian insurance industry. Even with the changed times and latest digital enhancements, you can always get in touch with a collection agent of your insurer to come and collect your payments.

Mobile wallets – Post demonetization, the importance of mobile payments have increased so rapidly that a number of e-wallet companies have entered the market within a short span. The e-wallets offer a lot of facilities ranging from booking a ticket to paying off your monthly bills. Some of the mobile wallets have linked up with the insurance companies to facilitate fast and convenient premium payments for policyholders.

Online payments – As already mentioned, you can simply login to the insurer’s website and pay your premiums through internet banking, credit cards, or debit cards

Standing instruction on credit card – You can give a standing instruction to your insurance company to deduct the premium amount on your behalf. You just have to submit an application for the same along with the details of your credit card.

Electronic Clearing System – It’s an automated system of payment where the premium amount gets deducted from the bank account of the customer on due date. You can register for this service by filling out the ECS mandate form and submitting it along with other relevant details to the concerned branch of your insurance company.

Take Advantage Of These Tricks To Effectively Brand Your Business


Branding is an extraordinarily powerful marketing tool that is commonly overlooked. Your business needs to create an image of your company in the minds of consumers. Contrary to what most people believe, branding isn’t just a logo. Your businesses purpose, focus, and image all must be combined to create your brand. There are several benefits from making your brand stick in consumer’s heads.

Create Memorability

It’s hard to remember a company with a generic name. You may not be able to distinguish their purpose and business focus. And why would you call a company if you couldn’t tell what they did? Branding your business ensures consumers will know what you’re about. And they’ll know it without having to look you up in the phone book because they will remember you. Don’t you want people to think of your businesses image when they need your products or services? Creating a successful corporate logo and brand ensures that your company will be thought of; and people will want to go no where else to get what they need.

Customer Loyalty

The fact is, people build close bonds with brand identities. Consumers want quality products they can trust. So, your business should have an identity that your customers can cling to. If your company delivers great products and services and has a great brand identity, people will remember you. Not only will they remember you and give you repeat sales, they will also refer friends and family who will do the same. A brand identity is crucial in creating customer loyalty.

Be Well-Known

Get your brand out there. You want the people who have not done business with you to still know who you are and what you do. If they see your ads on billboards, hear them on radio, see them on television, or any other media, they will know your brand identity. And when the time comes that they need your product or service, your company will come to mind.

Consumers Pay For Image

We are a very brand aware society. People commonly associate brand names with quality and may only buy from specific brands for that reason. If people only want one brand of a particular product, they are willing to pay a higher price. Having a great brand image will make your company have a superior image and make consumers forget about the competition.

Take full advantage of an overlooked marketing tool and develop your brand identity today!